Sometimes a random email leads to a rad discovery. This one came via MuseBox. There's been a lot of movement in the indie world lately, movement that back in the day would have been labeled "Sellout"!! Universal has poached Arts & Crafts, Conde Nast have bought Pitchfork and Labatts took over Mill Street Brewery but its not so black and white anymore. Its more something to celebrate. Folks who do awesome things for the sake of making an awesome future for themselves can be noticed and can take things to a broader level and who is to say that its not all just a conspiracy of indies designed to takeover the Big Guys. Could be. Anyway this video reminds me why I do this and why I hope others do it their way too.