Andy Shauf, photo by Colin Medley
By Will McGuirk
“The song is about half-forgotten moments, so Jared and I wanted to make something dreamlike and imperfect,” - Colin Medley
“If you listen closely to the song, the lyrics drift seamlessly in and out of memories, so we wanted to find visuals that could capture the same sparse quality. We noticed that these scans were almost impressionistic, like computer generated pointillism. Along with our technical director Luca, we stumbled on a brilliant artist RubenFro, who was using the Unity game engine to render point clouds. The results are surprisingly natural, like ghostly moments frozen in time.” - Jared Raab
This video for Andy Shauf’s subtle “Clove Cigarettes” speaks to the ebb and flow of the stream, of the drift of the current and of the many, many, many drops which make up this massive stream of information we swim in. This marvellous concoction shatters the screen, pulls back the curtain on not only how a digital landscape is created, but also illustrates how the littlest things, the smallest of the small has import, how each and every single thing in the big picture matters to the big picture. In other words how even the least among us has equal weight,
