Hugo is referring to the emergence of the printing press, to books, and to the mass distribution of information and he says it will destroy the church and by church he means the monopoly the church holds on knowledge but also the actual physical church, the architecture, the statutes, the stories carved in stone, the use of of edifice to inform the illiterate.
The edifice and the pulpit provided the means for the news delivered Sundays. The news was reflected in the stained glass, and also delivered via artworks, by way of the sheer powerful statement of the building itself, dripping eternal power. The word was made not flesh but stone.
Gutenberg’s printing press changed everything. In the modern age Apple founder Steve Jobs was as impactful as the enterprising German printer. Jobs knew too that his media would shape its own environment so he shaped it first. Apple operates as a whole with everything fitting in to everything else. Before launching a product Jobs created the environment in which it would work best. He didn’t release the Ipod until he had Itunes. He understood too that media reverses and he recreated the phone as the Iphone knowing full well, I imagine, it would reverse into telegram. The phone would deliver visuals not audibles. Jobs created the environment for Instagram and Facebook to thrive. In line with Marshall’s teachings digital made print obsolete and print reversed back into stone.
So what can print do now it has become stone? A quick look at Percy Bysshe Shelley’s poem “Ozymandias” will tell you stone is not so permanent, it crumbles, it falls apart, Time erodes stone as does water, the go to metaphor for describing media. However it is the arrogance of Ozymandias which prompted Shelley to write the poem. It is warning against hubris, it is not a warning against the medium. Stone as a medium survives when it reaches the level of art and avoids being or becoming propaganda. Is that the lesson then for newspapers? Do they aspire to art and avoid propaganda and how can one avoid propaganda when one has a particular message?
Let’s take a look at the Star’s Newsroom Concert Series hosted by its resident music critic. The short interview and performance videos are sponsored by Mill Street, once an independent craft brewery but now owned by Labatt’s. The Sheepdogs, Metric, Monster Truck, Tuns, White Lung, K-Os, Joel Plaskett, Lindi Ortega have all taken part in the session originally held in the Star’s newsroom before moving to the brewery in the Distillery District. The videos are available online and the purpose is of course to increase website hits and to sell beer. But what about the music? What does it do for the artist? Does anyone care about the art and the art of it?
There are two elements within the session scenario that most certainly do care about the music; the act and the host. The host participates to tell more of the band’s story. The band participates because they care about their music and wish to showcase it. They do it for the exposure. They can bump her up by using every channel available to push the Sessions out to the public. There are many channels; paper, website, website, tablet, social media and a building. Podcast the sessions too. Create a pop-up shop and sell the band’s merch. Demonstrate a greater concern for the art by further facilitating the exposure and aligning themselves with the artist.
Honour the artist’s participation but to do so it needs an understanding of the needs of art, it needs to foster and favour art. But the question is how, it’s always how? How does one make the culture change needed to favour art over everything else?
Again McLuhan is the go-to. He revered the artist. It was his conclusion all media aspires to be art and ultimately becomes art. If newspapers are already reversing into architecture how long before they cross over into art? Antonin Artaud and The Surrealists thought newspapers were ready-made collages, thought they were already art. But that was just in the juxtaposition of stories, a seemingly random creation but one of course that was curated even if its collective effect was not considered.
Some newspapers seem to be designing their pages as if they are surrealist collages. There are references to other stories on the pages, hints and a nudge nudge wink wink in the headlines. The National Post on Saturday July 30 had a page, (A2) that couldn’t possibly be have been laid-out without art direction. It is in itself a piece of art, subtly layered with stories about Swedish policewoman, Hillary Clinton and cat fights. It wraps in on itself creating its own environment, it’s own effect.
It is a step from the building of pages around artful ideas to the building of promotional events around artful ideas and a step from there to the actual building of promotional buildings around artful ideas. And yes a step from building buildings to building cities, the infrastructure and channels for the distribution of media, and in this modern world we are all our own media, our own channel. When creating cities this mobility of person and idea is the most important function of the city. A person’s idea has more mobility than the body that holds it. The body is anchored in geography. The body is as stone compared to the speed of ideas. The body is as print but also it is as architecture and it is also as art.
The content of architecture is theatre. Music creates sonic architecture and the space created works well when it contains theatre. Of course theatre can collapse into spectacle and spectacle into cartoon very quickly. The icon was once key to success in modern music, Alice Cooper, KISS, Frank Zappa’s moustache, Jim Morrison’s stage antics, Iggy Pop and the king of it all Freddie Mercury who was spectacular incarnate. Exhibit A, Live Aid. David Bowie took rock ‘n roll spectacle and made it art. He was ahead by a century or more curating even his own death as art (still can’t believe Bowie is dead).
The Tragically Hip are on tour, death is the support act. They are on their final tour after the announcement Gord Downie has terminal brain cancer. One hopes of course for a different ending that the one given. The band is playing across Canada with several dates in some cities. Downie is performing in a variety of brightly coloured metallic leather suits and a top hat. It is theatre, it is a performance, it well may be his last. He is going as loudly as he can into the night, singing on “Great Soul” from the new album Man Machine Poem, “Nothing, eternity, nothing? And then? What then, to resist?”