It began small but it grew, its the Little Details, they make a difference.
Leanne Fahy and Lorraine White are the minds behind a new business, The Little Details, one which is grabbing hold of folks and decking them in customized warm wooly socks, scarfs, hoodies and raglan Ts.
For now, as befits a Canadian start-up, the focus is on seasonal wintery items, Xmas gifts and decor. Tree feeling cold? Wrap it in a custom branded message skirt. Santa need a sack or a name plated wooden gift box? Does the wall need an Advent calendar? Meet The Little Details. They even make cozy wraps for tabletop cutlery.
Fahy and White met and became friends about a decade ago, bonding over roots, family, and an interest in the arts, there may have been some wine involved. Fahy has a background in fashion design, White in web design, together they figured out a way to stay home with their respective families, raising children, pets, gardens and raising some extra dollars at the same time. The time is now two years.
The common roots Fahy and White have, have grown into a viable business, one that is branching out. The branches are reaching out from local town of Whitby, Ont., to their global village. The Little Details is as Canadian and Cottage Country rootsy, as late evening blanketed shoulders and hands cupped around warm chocolate, as friends and bonfires, maple marshmallows and the Hip’s “Bobcaygeon”.
The internet makes it easier to find the others, those interested in the same things, those who value the same things, those who are about the same things. The internet allows an idea to find firm footing and the right idea, like a plant in the right environment, will raise itself.
The Little Details is that idea, the idea that details matter, the idea that customized matters, the idea that, like these two creative maker friends, other people want that something special, a something that speaks to them and their values and their family. And the idea that an idea plus friendship can take root and grow, if you take care of the little details.